diVINO Winery Project

For my Communication Design class, aka Art 225, we did a wine branding project. We had to come up with a name for our winery, a winery statement, goals, location...etc. We had to do a series of 3 wines, and have them relate to each other, I chose to do a White Zinfandel, White Riesling and a Blush wine. This was my creative brief for the project:

The diVINO winery is based in the town of Bardolino, which is in Veneto, Italy. It is one of 20 regions of Italy, its capital and largest city is Venice. The name of the wine, diVINO, describes it well. Divino is divine in Italian, and vino is wine, therefore Divine Wine, and its just that, heavenly, and celestial.

The winery produces sweet wines, mainly aimed towards women. Many women do not enjoy the taste of a red wine, and their men who like wine want to be able to drink wine with them. Therefore, producing sweet wines that women can enjoy, their men will also enjoy having some company. The age range of the women could appeal to anyone from drinking age and up. These are not cheap wine, or expensive, they are mid-market wines for middle class women, who know a good wine when they taste it. We want the women to feel a sense of a higher, or heavenly class and elegance while drinking our wine.

The logo of the winery mixes an elegant and contemporary feel with the cursive and splatter of wine over the O, which is an artistic grape. Going along with the word of divino, meaning divine, and vino being wine, the logo is bringing out both of the words within divino.

The three varieties we are designing the packaging for will be a White Zinfandel, White Riesling, and a Blush wine. The color palette for this series is going to be directly related to the colors of the wine. The White Zinfandel’s labels will have a pink and green palette; the White Riesling will have a yellow and purple palette; and the Blush wine will have an orange and blue color pallet.

diVINO - Divine wine
It’s Divino
It’s Divine wine




And here is my final project :)

First Project Overviews

As the first week of school has ended, I have started on my projects for my design classes already! WHOO! For both my 225 class and 210 (Digital page design and Illustration) we are doing animal projects. For my illustration class we are making line, gestalt and closed shape illustrations of an animal of our choosing. I chose to do the Adelie Penguin. When I think of a penguin I think of the iconic cartoon black and white penguin, which mostly resembles the Adelie Penguin. Emperor Penguins have yellow on them, therefore I dont think of them as the most iconic penguin. You can see below some of my process work for that project. :)

Illustrated Moodboard (Inspiration)

Actual Penguin References

My Sketches of the Adelie Penguins in different positions.

  

The below pictures are my rough drafts of the project parameters.... these are in no way the final products! ;)

Closed Shape Penguin.

Line Drawing Penguin.

Gestalt Principle (closure) Penguin 1.

Gestalt Principle (closure) Penguin 2.

The project for 225 (I have yet to start), will be info graphics about an animal of our choosing. Which, of course I will also be using the Adelie Penguin :) Penguins are my favorite animal, and I am happy I can include them in my school work. Updates will be put up once I start the project :) Thanks for reading!