diVINO Winery Project

For my Communication Design class, aka Art 225, we did a wine branding project. We had to come up with a name for our winery, a winery statement, goals, location...etc. We had to do a series of 3 wines, and have them relate to each other, I chose to do a White Zinfandel, White Riesling and a Blush wine. This was my creative brief for the project:

The diVINO winery is based in the town of Bardolino, which is in Veneto, Italy. It is one of 20 regions of Italy, its capital and largest city is Venice. The name of the wine, diVINO, describes it well. Divino is divine in Italian, and vino is wine, therefore Divine Wine, and its just that, heavenly, and celestial.

The winery produces sweet wines, mainly aimed towards women. Many women do not enjoy the taste of a red wine, and their men who like wine want to be able to drink wine with them. Therefore, producing sweet wines that women can enjoy, their men will also enjoy having some company. The age range of the women could appeal to anyone from drinking age and up. These are not cheap wine, or expensive, they are mid-market wines for middle class women, who know a good wine when they taste it. We want the women to feel a sense of a higher, or heavenly class and elegance while drinking our wine.

The logo of the winery mixes an elegant and contemporary feel with the cursive and splatter of wine over the O, which is an artistic grape. Going along with the word of divino, meaning divine, and vino being wine, the logo is bringing out both of the words within divino.

The three varieties we are designing the packaging for will be a White Zinfandel, White Riesling, and a Blush wine. The color palette for this series is going to be directly related to the colors of the wine. The White Zinfandel’s labels will have a pink and green palette; the White Riesling will have a yellow and purple palette; and the Blush wine will have an orange and blue color pallet.

diVINO - Divine wine
It’s Divino
It’s Divine wine




And here is my final project :)